Using an innovative interface, users browse through a daily selection of fashion trends. A fashion failure is swipedt to the left, a fashion must-have to the right. In your search for the style that is right for you, you are assisted by stories from fashion bloggers. Based on artificial intelligence, you build up a fashion profile over the course of time, that is specifically catered to your preferences. Hit or Miss then suggests clothing purchases, based on your unique profile. According to the developers, you can become a style icon by using the app for just a few minutes every day.